Importance of Mobile Website Customization for Automotive Dealers ~ automotive News Update

car buyers like to be informed about the vehicles or services you offer before you step in your sale. They wanted to go into the dealership knowing as much information about a product or service they are planning to buy. Today, most car buyers are researching online before buying vehicles and accessories. According to "Capgemini Cars Online 09-10 survey, nearly 90 percent of consumers now use the Internet to research vehicles. Almost 40 percent wanted to buy a car over the internet, and half to buy parts and accessories online.

In addition, mobile Internet access in the U.S. is growing rapidly. With the increasing use of mobile devices for online transactions, mobile websites are becoming a necessity for many car dealerships to leverage new opportunities on the Internet. Some of the main reasons for the car to optimize a website to be mobile-friendly are:

The continuous growth of online users
No need to mention further growth in Internet users, we all know that the Internet is fast becoming a major source of information for many people. With 239 million Internet users, the U.S. is one of the best countries in the world with great Internet growth rate (an increase of more than 150 percent during 2000 to 2010).

Mobile internet access in the U.S. is growing rapidly too. According to a survey by the Pew Internet related cell activity and behavior, forty percent of cell phone owners (about 75 million U.S. adults) go online with their mobile phones. More than half (55 percent) of them are online via their mobile phones at least once a day.

smartphone use continues to grow
There is also a significant increase in the use of smartphones in the U.S. over the past two years, as well. Consistent reduction in price and increase the capabilities of these devices is that the smartphone market to grow rapidly. According to Forrester Research, 17 percent of adult Americans use smartphones in 2009, up from 11 percent in 2008, and 7 percent in 2007.

Mobile phones are fast becoming one of the most popular consumer devices to connect to the Internet to research products and usluga.Travnja 2009 survey by the Pew Research Center's Internet and American Life Project shows that there are rising levels of Americans who use the Internet on your mobile phone . One third of Americans (32%) were using a cell phone or smartphone Internet access to send email, instant messages or information requested.

The report also finds that on a typical day, almost one fifth (19%) of Americans use the Internet on a mobile device, which is more than 11 percent level recorded in December 2007. This is an increase of 73 percent in 16 months interval between measurements.

Less expensive
Creating mobile-friendly website is very inexpensive and can probably be placed within your current annual budget. Designing a mobile version of the site is different from the way we design websites for regular access to the Internet, one big difference is the screen size and resolution to work. While traditional web design techniques do not work, creating a mobile-friendly version of your existing website does not cost anything more. Developing a mobile website is neither expensive nor time consuming.

Increased ROI
Mobile sites provide instant connectivity with clients such as these pages are designed to be used through a hand-held mobile phones. Customers can use the mobile website anywhere and at any time to view the list, locate the dealership, or to contact the sales or service team.

Many local people want to buy or service your car will get to know your dealership with a mobile-friendly website. According to Q1 2010 Smartphone Intelligence survey are competing, one in three smartphone owners called or visited the company after searching in their local area.

in a completely customized web pages for mobile devices, turning customers into sales and increase return on investment through a clear, easy to browse the inventory and point-to-point directions, just to move inventory listings through a simple click and the car photos and details . It focuses more on consumer mobile targets such as live view of inventory, find a dealership or contact Sales Sales & Service.

to lose some market segments
Mobile-friendly website providing enticing opportunity for automotive dealers generate more leads to target a specific audience - probably higher end market. Mobile phones are the most intimate medium to reach their target customers. It is therefore very important to plan an effective marketing strategy using mobile mobile-friendly website. They expand their dealership for mobile devices is very active car buyers in the shortest possible time. Show off their vehicles and services on mobile devices is a great way to connect with the most potential buyers.

With about 75 million people in the mobile Internet in the United States, car dealers can not afford to ignore this medium. It makes good business sense to ensure that your agent is introduced to customers mobile devices when they are actively searching for what you have to offer.