Display ad is considered one of the most successful advertising strategy on the Internet. According to the latest IAB report, online display advertising market represented 37% ($ 5.5 billion) of total online advertising market during the first six February 2011. Among the various forms of online display ads, banner ads is for the majority of revenues ($ 3,414,000,000), representing 23% of the market. Various forms of online display advertising Online display advertising is a form of web marketing where promotional messages in the form of text, logos, audio, video or images in static or animated form displayed on the relevant web site or search engine result pages. These online display ads are 3 forms - banner ads, pop-up ads and text ads .
banner ads are the most common type of ad, and other...