Direct Mail Marketing for Auto Dealers - Does It Work? ~ automotive News Update

During the past decade, Internet marketing and advertising are overtaken direct marketing as more businesses' primary forms of advertising. According to eMarketer, online advertising spending has grown more than 13 percent each year since 2003, an increase of $ 7.3 billion industry in 2003 to a projected $ 36.5 billion industry in 2011. Car dealerships and retailers, who tend to rely on traditional forms of marketing and advertising, began his advertising in the digital area as well.

But the real internet marketing strategies more effective than traditional marketing such as direct mail for car dealers? To be sure, online marketing strategies such as PPC advertising, social media marketing and search engine optimization (SEO) are becoming more popular, but this is due to simple trends or popularity is due to traditional advertising just does not work anymore? After all, just because consumers are spending more time online today does not mean you can not continue to receive mail or watch television.

Although there are no clear answers, recent statistics and direct mail marketing response rates in the retail automotive industry enlightening. According to the Direct Marketing Association, in 2007, car dealers, on average, $ 33.81 ROI for every dollar spent on direct marketing - a healthy marže.2010 study showed that various types of DMA posted the lowest average total cost per lead - lower costs than those reported for the digital advertising. Direct mail catalogs showed the lowest overall cost per lead or order, to $ 47.61, closely followed by direct mail inserts at $ 47.69 and send postcards to $ 75.32. The same survey found that direct mail letter sized envelope had a response rate of 1.38 percent, when you send a prospect list, a figure more than doubled the home mailing list.

The bottom line: While it is not wise to rely on direct marketing strategies alone, direct mail marketing is clearly still be a viable, cost-effective strategy for the collection of new jobs at auto dealerships and retailers. Of course, there are many variables that go into direct mail marketing campaign to make it more - or less - in effect

Here are some tips for car dealers and traders looking to make the most out of your direct mail marketing campaigns:

Make offer more exciting and urgent. Research has shown that consumers react more to offer that contain a coupon or a limited time offer. By narrowing the range of the window in a specified time and create jobs juicier, consumers are more likely to act rather than procrastinate.

Add the key to the mailer direct mail pieces. key mailers, in combination with "Lucky" key events, are a proven way to drive more customers to your dealership location. After all, who can resist a chance to win a new car? Once on your site, your showfloor deals and sales staff can do the rest.

Make it easy for users to respond to an offer. Direct mail pieces should make it crystal clear to consumers what they want to do, and how they can go about doing it. Make a call to action eye-catching and clearly, including easy to follow instructions such as the landing site URL, the toll-free telephone number, or both.

The use of newspaper inserts. Studies show that direct mail inserts offer the second lowest cost per lead and can be an excellent opportunity to get new customers to the show floor. Try offering "no partner" supply to the inlet parts that require consumers to visit your store location to see whether their scratch-off numbers are winning matches.