World Wide Web has replaced the red car as a place to shop for vozilo.Konsolidacija brick and mortar buildings can be a rapid reduction in the economy and the state dictates, however, the writing is on the virtual wall for some time. Technology has always served as a catalyst for change and it has proven to be a platform for introducing the next evolution of the auto industry.

World Wide Web has matured as an effective source of information to replace the real world auto shop as a place of choice for car buyers to gather information needed to select vehicles and dealers - in that order! Internet-based social network is a virtual version of the Chamber of Commerce, Rotary Club, community events, fraternities, etc., tied together the technology that serves as a central communication and distribution tool.

World Wide Web has matured as an effective source of information to replace the real world auto shop as a place of choice for car buyers to gather information needed to select vehicles and dealers - in that order! Internet-based social network is a virtual version of the Chamber of Commerce, Rotary Club, community events, fraternities, etc., tied together the technology that serves as a central communication and distribution tool.

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World Wide Web has matured as an effective source of information to replace the real world auto shop as a place of choice for car buyers to gather information needed to select vehicles and dealers - in that order! Internet-based social network is a virtual version of the Chamber of Commerce, Rotary Club, community events, fraternities, etc., tied together the technology that serves as a central communication and distribution tool.

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The importance of relationship-based sales in the real world is supported in all the sales training manual based on the observation that people prefer to do business with people who are željeli.Logika to sell, selling dealership, selling cars and then justify the price is accepted wisdom that is based on one constant that has survived in both real world and the world Wide Web - Human Nature! Internet-based social networks are online communities of like-minded consumers who have a strong impact on their online friends. Auto dealers must invest and engage in these online communities such as people not as a car dealer.

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When you need a surface it is important that the transition from casual conversations to focused sales process is transparent and comprehensive consumer to move seamlessly through your online shopping experience. Technology can communicate the information necessary to consumers and distributors to move forward in the transaction. However, the process must build on the personalities and relationships built on a social networking site that appeared priliku.Jedinstveni difference between the dealer down the street selling the same product is not price, but the people who started a dialogue built on relationships and trust worthy.

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Viral marketing is a natural extension of social networking that delivers the message in such a way that will be sent to the recipient in improved exponentially priced content, unique creative, fun, production, or some quality that will motivate consumers to share home with their sphere of influence. exponential growth of these types of online distribution channels provides an extremely cost effective medium for the distribution of the initial message a diverse audience that May or May not be interested in the content, but even a small percentage of the conversion are superior short-term and measurable ROI conventional marketing medijima.Buzz has created an extended online community develops long-term brand recognition to increase the reach and frequency of the message with the less quantifiable results, but similar values ​​in the development of top of mind awareness for future users.

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These online social networking community has a unique profile that attract different types of users. Twitter and Face Book, for example, are universal and personal nature, Naymz and LinkedIn are more professional and focused on business to business networking with YouTube using video to express a message. These online communities will be part of your extended social media channel, however, more specialized networks targeted to the auto industry should be the core of the channels to their appropriate content, audience, and related links.

It should also be noted that the recent market studies show that the efficiency is defined Twitter - in that limit their posts to 140 words - was used to distinguish them from other places on the top curve of growth to prove it. Conversion rates from Twitter users who access the network banner ads or other commercial messages are twice those of Social Networkers who do not have Twitter in their online profilima.Otkrivenje is that many online networkers are overwhelmed by fragmented online community to participate and the limited time required them to seek more effective ways to manage their online and real-world lives.

new platforms that link the various on-line communities in one central access point now exist that provide performance above those of any one place. Power.Com - for example - serves as a layer or home page, which is the one stop philosophy of social networking sites. The newly developed marketing platform serves the auto industry, such as ronsmap.com, integrating social media with their vehicle listings with localized features search engines - I think Google Local! ronsmap is a game changing online auto buying / selling site for consumers and dealers to make buying a car fast, comprehensive, transparent and live. Their proprietary technology allows customers unmatched purchasing and negotiating power of the car buying / selling process, including the ability to accommodate the owner to sell ads. It provides auto dealers with an unprecedented level of intelligence, consumer sales leads and provides automotive advertising agencies to promote the participation of consumers via social networks.

and the ability to offer B2B and B2C marketing messages supported by the relevant forums, social networking is an effective combination of business and pleasure that will attract today's challenged consumer. Of course, the business opportunity must be subordinate to the provision of relevant and interesting content to end users - car buyers - but the convenience to provide locally targeted inner circle of related real-world friends via on-line communication tool is primjerutjecati and effective resources that are emerging on the Internet. Marketing to consumers in social networking communities require resources, tools and skills to compliment and supplement the existing auto dealers on-line sales efforts and ronsmap provides all these elements in a scalable, cost-effective manner while delivering market intelligence that enables auto dealer to maximize their conversion rates and maintain gross profit of their online negotiations.

Finally, many traders have learned the value of integrating customer-generated content on their web sites through blogging forums and other methods to present, past and present customer experience with prospective buyers. These vendor-sponsored social network platforms are often suspect and traders tend to filter negative comments on his site, which limits the participation of customers and adversely affects the trust in the value of sadržaja.Više proven platform for auto dealers to support third-party micro-site pages that distances the dealer from online zajednice.Mjesto that can be expanded to include a message that issues of interest to potential customers. Links to community organizations and related information resources to support the retailer does not require a sales message, which would likely alienate the online community. The value of developing relationships with the visitors on the common ground shared your support for coordinated activities at the site will plant the seed that will grow when you are looking for a friend in the car business.

program participants in social media and social networking does not include commercial messages as it is primarily an online platform for building relationships and sharing information. On the contrary, any commercial misuse of social media sites will alienate customers and create a negative reaction. That said, as noted above, human nature is to survive in the real world into the virtual world and people still prefer to do business with friends - real or virtual. So long as the sales message is secondary to providing value to content or placed in the context of the relationship-oriented community with common interests, then the opportunity to develop sales and measurable and secured.

Viral marketing and social media cost advantages compared to conventional media - including radio, TV, print, direct mail, etc. - as well as online investment in search engine marketing (SEM) - such as pay per click and banner ads -. because there are no direct costs

Viral marketing and social media cost advantages compared to conventional media - including radio, TV, print, direct mail, etc. - as well as online investment in search engine marketing (SEM) - such as pay per click and banner ads -. because there are no direct costs

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are similar in their R.O.I. and the value of internet based search engine optimization (SEO), comparable with the indirect costs that are labor intensive. However, properly used the connections and automatic content by RSS feeds from related online sources can be integrated to reduce the labor content and distribution increase ROI even after the cost of labor is considered.

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More significantly, the result of the impact this has on search engines like Google to adapt algorithms that establish and page rankings, and even the costs associated with their pay per click programs. Also, changing the message that the user generated content to improve SEO web publishing. The importance of relevance is firmly established both consumers and search engines to ensure that its impact on Internet use will increase as the need to focus on it.

less obvious but equally valuable aspect of using social media to extend your marketing plans for the evolution of Internet usage by consumers to be more withdrawn / PUSH media vs old world of marketing logic push / pull.Internet has provided consumers with the freedom to gather information from a variety of online resources in order to avoid the sales hype and self-serving messages are used by advertisers in other media.

is recognized benefit for consumers to rely on recommendations and personal experiences shared by third parties and "friends" is enhanced by the Internet and, more specifically, social media, which has been shown to be a stronger influence on consumers than conventional and other methods of internet based marketing efforts. Leveraging resources in the auto industry social networking arena, providing consumers, auto dealers and suppliers with the inside story of the auto industry. These sites offer a part of the content of direct and indirect relationships with other established social media networks, and specialized auto-industry networking community consumer / distributor / agent / seller to the forum.

It is important to note that messages, even portals have established ourselves as an open forum with a minimum of just serving or obvious commercial elements. Of course, the main goal of many of these sites is to improve the SEO and the relevance of the participants auto dealer and all the contributing members. However, social media rely on a relationship based on communication. If the site is perceived by consumers as a self-serving or commercial will be avoided by consumers.

consumer demand for transparency in the auto dealer web site, together with the auto dealer need to convert these virtual users in the real world of sales opportunities for vehicle sales and usluga.Sljedeći online processes are designed to replicate and integrate with established systems of real world sales without offending on-line customer delivery of the information they need when they need it - which is now

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1) Meeting and greeting: Meeting and greeting is a step in both the real and virtual worlds. If the customer enters the showroom, he expects to find any information on or to be directed wherever he can find. Conversion tools, such as Argistics AutoTransaXion and Auto Web Plus, provide pro-active engagement with the call to answer customer questions.

AutoTransaXion connection with the dealer's DMS and CRM integration with established real world selling systems. More uniquely, their two way video customer platform replicates the human experience "for a relationship based on communication. Another chat application with a unique added value AutoWebsitePlus.Com. It replaces the video features are in AutoTransaXion with 15 languages ​​translation application that allows English speaking sales staff to communicate directly with Spanish, German, Italian, etc. speaking customers. specialized ROI analytics are SEM and SEO quantified and qualified reports to track and manage all of your online advertising and marketing investments that are driven to your website.

and AutoTransaXion and Auto Web Plus and staff offer a solution to supplement - or even replaced - car dealer Internet sales, or personnel in the processing of water sourced from the internet site. Justified by cost savings for car dealers struggling to adjust the fixed and semi-variable costs would be consistent with reduced profit margins and sales volume has forced many dealers to reduce the effectiveness of their sales process and their actual and virtual salone.Mogućnost adding remote staff to respond immediately and processes on-line sales and service capabilities in a consistent way can supplement existing staff or extend the online showroom hours to 24 / 7 schedule.

2) Initial T.O. + + Skills feature / benefit presentation: AutoTransaXion and Auto Web Plus and provide real-time interaction that can be used to accommodate the initial NA and to initiate a conversation to qualify the customer's needs. Once their needs are determined, the application continues to push / pull method to present information on various vehicles.

3) The inventory of walking and driving test: using video in combination with embedded links to relevant information, such as a car fax report, together with a list of comparable vehicles based on customer needs, can replicate the experience of consumers in the real world . SISTER Technologies Video Carlota is an automated video production service that can turn auto dealer online photos into a professional video to the human voice and the ability to integrate existing video content stitched images contained on the website of the merchant. In addition, multiple layers scheme associated dedicated micro-site - vShock - provides an expanded marketing platform for a similar inventory on the dealer's website. This process will narrow the list to a short list of possible vehicles to allow on-line sales process will continue in the relevant negotiations, and in some cases even the actual online transactions. This program also integrates lead conversion form directly back to the source of the video set to the dealer's website, third party advertising sites, and even the search engines, as well as a unique URL associated with the video posted on YouTube through a dedicated API with integrated meta omogućujevozila tags and search terms related to vehicles, as well as links back to the setting up of representatives web in synch with their established SEO programs. (vSEO)

4) Trade-in evaluation and negotiation: AutoTransaXion and Auto Plus web push / pull capabilities include the ability to ask for pictures and details about the trade-in, which will provide enough information for the vendor to establish the actual appraised value of the certificate the time of delivery. Also, since the applications associated with the auto dealer's DMS, the first pen can be supplied at the time of first contact with the actual negotiations in a similar manner set out in the real world selling processes.

5) Online transactions and delivery: AutoTransaXion and Auto Plus websites can complete the negotiations and the process of customers and vehicle information directly to the auto dealer's DMS and CRM with the ability to push all the forms necessary to consummate prodaju.Dealership can then deliver vehicle together with the corresponding papirologiju.Isporuke can be scheduled at the dealership in order to avoid the right of rescission rules that exist in many countries. It should be noted that even if the appointment is made at the dealership process will greatly increase the on-line communication that preceded it.

6) Follow up for sale and UN-sale units: database marketing sales and unsold customer there for many years, however, the matrix on the basis of automated solutions is extremely limited. Bulldog Marketing Technologies and their integrated consumer Clean provide a custom monitor to any customer who came to the merchant base podataka.Poruke can be delivered via e-mail or direct mail with a personalized message to draw from the first contact.

A unique feature of bulldogs is their ability to choose a comparable vehicle for the ongoing review of unsold kupaca.Kontaktirajte may include current information on pricing, including factory incentives, interest rates and payments to resolve any issues that may prevent the initial sale.

In addition, consumers Clean uses third-party funds in order to determine whether the customer has already purchased a vehicle - even if from different stores - how messages can be converted to offer a service, not sales message that will be ignored by the customer . Sold to customers are also involved in the service offering and customer satisfaction messages to supplement members existing CRM functions.

7) inventory management and ongoing online marketing: It is accepted wisdom that traders make their money on the Used Cars you can buy them, not when you sell them. List of management systems such as Aax, vaut, eCarList and FirstLook provides applications that use historical sales data, as well as the current on-line in different proportions posts of relevance to help in the evaluation process. Expanded and integrated marketing platform seamlessly place newly acquired inventory at the dealer's web site and third-party advertising spots. Since time is money faster cars are on the virtual inventory and online marketing plan before they sold and the profits into another vehicle.

FirstLook has a unique ability to apply its proprietary algorithm to design a copy of the online classifieds for cars that use their consumer optimization process for prioritizing the features and benefits for each vehicle exactly match a proven customer preferences. The automated manufacturing process of conversion and increases the profits of the published advertisements and more features and functionalities are planned to further improve the ads. (Can you say VIDEO !)

all topics discussed in this article may refer to a key difference between conventional advertising / marketing and the new place is reserved for the maturation of social networking. For example, grades are available in most retail verticals on the World Wide Web and the auto industry is no exception. Although the importance of this component of many social networking sites can not be over emphasized, it is only one bullet in the gun auto dealer who constantly expanding its investment in reputation management and branding through the use of their social networking / marketing plans.

all topics discussed in this article may refer to a key difference between conventional advertising / marketing and the new place is reserved for the maturation of social networking. For example, grades are available in most retail verticals on the World Wide Web and the auto industry is no exception. Although the importance of this component of many social networking sites can not be over emphasized, it is only one bullet in the gun auto dealer who constantly expanding its investment in reputation management and branding through the use of their social networking / marketing plans.

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all topics discussed in this article may refer to a key difference between conventional advertising / marketing and the new place is reserved for the maturation of social networking. For example, grades are available in most retail verticals on the World Wide Web and the auto industry is no exception. Although the importance of this component of many social networking sites can not be over emphasized, it is only one bullet in the gun auto dealer who constantly expanding its investment in reputation management and branding through the use of their social networking / marketing plans.

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all topics discussed in this article may refer to a key difference between conventional advertising / marketing and the new place is reserved for the maturation of social networking. For example, grades are available in most retail verticals on the World Wide Web and the auto industry is no exception. Although the importance of this component of many social networking sites can not be over emphasized, it is only one bullet in the gun auto dealer who constantly expanding its investment in reputation management and branding through the use of their social networking / marketing plans.

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search engines also play an increasing role in the acceptance of UGC and the importance of reputation management with the development of new tools - like Google Sidewiki - which provides visitors with a text box to set up their own opinion for auto dealer web site to future visitors. They add only serve the agenda of eventually selling the data and information to potential online advertisers to track users of the application history of the internet, but it elevates the importance and urgency of protecting the car dealer online reputation to new heights!

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Automotive advertising agencies are learning and applying the rules established by the search engines, but dictates the online consumer who is ultimately the only driver on the Internet Super Highway which is important. In addition, earnings, social networking and application of the sales process that blurs the line between real and virtual worlds is the goal and the role of today's automotive advertising agencies.

Posted in: automotive advertising agencies, automotive advertising agencies monetize social networking integrating real world process